Bloomsbury launches Wisden into India
Bloomsbury Publishing Plc is pleased to announce it has signed a long term licensing deal with leading sports and entertainment management firm FidelisWorld FZ LLC for the rights to Wisden India. Rights will also extend to the regions of Pakistan, Bangladesh, Sri Lanka, Nepal, the Middle East and North America.
A central foundation of Wisden India will be an annual book aimed squarely at the burgeoning Indian market. It will focus on all areas of the Indian game – including Test matches, One Day Internationals, the IPL and domestic cricket – while sharing the same qualities as Wisden Cricketers’ Almanack. A new pool of writers is expected to include some great Indian players as well as respected journalists. Some of the most distinguished names in cricket from Sir Neville Cardus and Sir Donald Bradman to Richie Benaud and Mike Atherton have contributed to past editions of Wisden.
A central foundation of Wisden India will be an annual book aimed squarely at the burgeoning Indian market. It will focus on all areas of the Indian game – including Test matches, One Day Internationals, the IPL and domestic cricket – while sharing the same qualities as Wisden Cricketers’ Almanack. A new pool of writers is expected to include some great Indian players as well as respected journalists. Some of the most distinguished names in cricket from Sir Neville Cardus and Sir Donald Bradman to Richie Benaud and Mike Atherton have contributed to past editions of Wisden.
0 comments:
Post a Comment